Johnny Najar is the CEO and co-founder of Frutto Foods LLC, a company at the forefront of revolutionizing the produce wholesale industry. With nearly a decade of experience, Johnny and his dedicated team have transformed the procurement processes of numerous recurring produce wholesale companies across the United States and Canada. By simplifying and streamlining their operations, Johnny has helped these businesses overcome overwhelm and inefficiency, allowing them to thrive in a highly competitive market. Recognizing the importance of clear communication and collaboration, Johnny implemented a game-changing approach centered around a single-channel communication system, eliminating unnecessary complexities. His deep understanding of the industry has revealed that many produce outlets suffer from the presence of unmotivated individuals who overlook the significance of the farm and all the dedicated people involved. Johnny’s customers benefit from having time to expand their businesses with more sales because of the relationships he builds with all parties involved, or as he likes to call it, “winning by playing on offense.”