Many aspiring senior care providers struggle to establish a profitable, sustainable business, often feeling overwhelmed by regulations, competition, and the challenge of attracting the right residents. This talk uncovers a proven model that transforms traditional approaches to elder care by shifting the focus to family-based, private homes—an approach that fosters deep connections, personalized support, and long-term success. Through practical strategies, attendees will discover how to align their businesses with the perfect niche, seamlessly transition their existing homes into unregulated care settings, and master the art of everyday marketing to attract the ideal residents. By the end of the session, they will walk away with a clear, actionable roadmap to build a thriving senior care business that not only supports their residents but also enriches their own lives.