Dr. Rich Castellano, M.D.

Owner Of ImageLift, Facial Plastic Surgeon, Author, Coach

About Dr. Rich

Dr. Rich, aka “The Smile Dr.,” is a facial plastic surgeon and owner of ImageLift. He guarantees a natural look with all treatments and has performed over 4,000 facelifts under local anesthesia. Dr. Rich is a recognized leader and educator, assisting women who struggle with sagging skin, frown lines, wrinkles, and jowls. His two Washington Street Journal bestselling books and innovative treatments help patients, physicians, and professionals ignite inner confidence and enhance their authentic beauty. Dr. Rich also leverages his artistry, bedside manner, and facial analysis strategies to assist executives who desire to raise business standards, boost profitability, and communicate more accurately and effectively.
Dr. Rich is on a mission to empower one million women to live their best lives and look as great as they feel by educating them on choosing the safest, most natural-looking cosmetic treatments by 2033. He strives to change this world, one face, one person, one smile at a time.


“It’s always a pleasure to come in to see the GOAT Dr. C. and his amazing technician, nurses, and staff. From facials to fillers to any procedure, you will not be disappointed. Everyone is extremely professional and takes their time with you. Definitely a five-star doctor and office.”
Lyn G., ImageLift Patient
“Kind people are my kind of people! I’ve seen that saying a lot recently, and it really applies to Dr. Rich’s staff, from my first interactions with Stephanie and Amy, and with wonderful Yessenia, who calmed my jittery nerves with surgery a day away. As a caregiver for my 98-year-old grandfather, I interact with medical professionals all the time who are dismissive and uncooperative. Dr. Rich’s staff treated me with respect and did not minimize concerns (even when I thought I was being overanxious). Each explanation was thorough, and they were patient and considerate. As I told him during my FaceTime visit, Dr. Rich has assembled a wonderful staff, and he should be very proud!”
Cris C., ImageLift Patient
“What’s amazing, Dr. Rich, is that you revealed a fun and effective way to connect with my staff. We learned a lot, and it has fundamentally changed my practice skills. My team is so jazzed because we had five consults close in one day! I know the cost of the Practice Profitability System is so modest for all your time and expertise. Loved the unique and smart scripts. It was very enlightening for me to remember the power emotion has on the care we give, and that being genuine is the core of what being a doctor is all about. Thanks for being a great mentor and coach!”
Larry Fan, MD, Harvard-Trained Plastic Surgeon, San Francisco
“I highly recommend Practice Profitability MD for any doctor who wants to invest more deeply in their patients, team, and business. I’ve never met anyone like Rich. He is three steps ahead when it comes to developing a highly successful cash-based practice. It is so refreshing to be a part of a movement where kindness and compassion are at the heart of building the best business practices. My practice is a great example of how these revolutionary strategies and insights apply to any area of medicine. Like me, doctors may think they don’t have the time or money to invest in this program, yet these unique systems will save both time and money by avoiding expensive mistakes and doing things the right way the first time around.”
David Geier, MD, Orthopedic Surgeon And Sports Medicine Specialist, Charleston, SC

Speaking Topic

Reviving Radiance: A Woman's Guide To Conquering Sagging Skin And Facial Aging

Aging gracefully doesn’t mean surrendering to sagging skin and wrinkles. They are beauty challenges that can be overcome with the right solutions. In his talk, Dr. Rich explores the specific needs and wishes of older women who want to look and feel their best. He offers personalized solutions that match the modern woman’s desire for natural and youthful beauty. Dr. Rich’s insights go deeper than appearance, acknowledging the powerful link between how we look and how we feel. Attendees will learn how to master these common signs of aging, boosting their confidence, radiance, and empowerment. It’s not just a cosmetic fix — it’s a journey toward discovering one’s true self and living a joyful life, one radiant smile at a time.
Achieve Natural Beauty With The Safest And Most Effective Cosmetic Treatments
Dr. Rich Castellano is a master of natural beauty. He has done over 4,000 facelifts, has administered 20,000 syringes of facial fillers, and has completed thousands of laser and eyelid procedures using the safest and most natural-looking techniques. His vision is to help one million women look and feel amazing by 2033 by teaching them how to choose the best cosmetic treatments for their needs.

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(813) 422-8444

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