Sherry Ristau

Founder Of Amethyst BOLD, Mentor, Speaker

About Sherry

Sherry Ristau is the Founder of Amethyst BOLD, a faith-based leadership company. She has successfully transformed two organizations through building great teams and boards and changed toxic cultures to ones that were positive, fun, and productive which raised millions of dollars for small to midsize businesses, communities, and nonprofits. Even after all her successes and 24 years as a CEO, Sherry still never felt good enough and fell into the spiral of comparison, craving recognition from people who never gave it. As Sherry grew in her leadership, she learned she was not the only woman struggling with never feeling good enough. She now helps professional and executive women who struggle with doubt in themselves and discouragement through her signature GEM process where women come together under God’s guidance, capture their wins, and create greater impact in their families, businesses, and communities.
Sherry is on a mission to empower 5,000 professional women to come together every week under God’s guidance for greater impact in their families, businesses, and communities by 2024.


“I took the productivity assessment after the first quarter and improved my score and made major improvements in several areas – that is 100% thanks to Amethyst BOLD/GEM Group and using the planner.”
“The GEM Group has been life-changing. I’m finally starting to focus where I need to focus.”
— Founder
“I’ve used a planner for many years, but I’ve learned a lot more from the GEM Group training and 1-hour weekly time to focus on what’s most important for the next week.”
— Small Business Owner

Speaking Topics

Victory Over Distractions: How To Master The Art Of Productivity

In today’s fast-paced world, productivity seems like a distant dream for many of us, and we often find ourselves overwhelmed by distractions. Are you tired of being bogged down by the never-ending to-do list and feeling like you’re not making progress? In her talk, Sherry Ristau shares her proven strategies for shifting your mindset, simplifying your tasks, and following through to achieve more for your family, home, and community. Audience members will learn the power of the 3 S’s: how to shift their mind, how to simplify the never ending “to-do list,” and learn about the power of follow through to get more out of their businesses. Attendees will walk away knowing how to simplify their to-do list and get more done by choosing less so that they can consistently achieve more.

Winning The Mental Game: How To Overcome Self-Sabotage And Achieve Your Goals

Do you ever feel like your inner critic is holding you back from achieving your goals? If so, you’re not alone. In her empowering talk, renowned coach Sherry Ristau shares effective techniques for overcoming self-sabotaging thoughts, without the need for a therapist. This talk is designed for professional women who constantly battle feelings of inadequacy and are ready to break free from negative self-talk. They will learn how to reprogram their thought patterns and simplify the process of changing their mindset and start living life on their terms. Attendees will walk away feeling confident in themselves, knowing how to take rest days, understanding the science behind a gratitude practice, and having permission to hit their SNOOZE once to secure a confident mindset.

The Power Of Your Inner Circle: How To Surround Yourself With The Right People For Success

In this powerful talk, Sherry Ristau reveals a key secret to success: the people you surround yourself with. Drawing on her personal experience and extensive research, Sherry explains how your social circle can either make or break your prosperity. She provides attendees with actionable tips and insights on how to identify the right people to bring into their inner circle and how to build an accountability team that will keep them on track and motivated. With her signature humor and relatable anecdotes, Sherry empowers her audience to take control of their lives and achieve their goals with the support of their tribe. Attendees will walk away knowing how to consistently share with a small circle of trusted confidants, how this is a game changer to prosperity, and feel empowered to re-evaluate who they surround themselves with and how it could affect their lives on various levels.
Unleash Your Inner Confidence:
Simple Strategies To Transform Your Mindset And Your Life
Through her signature GEM process, Sherry Ristau empowers professional and executive women to overcome self-doubt and achieve greater impact in their families, businesses, and communities. Her mission is to guide 5,000 women under God’s guidance to capture their wins by 2024.

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